Is E-Design Over?
When it began in 2015, it was the golden era for e-design, which was on the rise, is now on the decline.
According to Business of Home, the pandemic stopped the bleeding for other e-design brands, as a shift in consumer spending toward home and the rise of online everything proved to be the perfect virtual design environment. Decorist, which had been acquired by Bed Bath & Beyond in 2017, saw a 30 percent increase in spending in the first months of COVID-19 alone. Modsy, which had undergone a round of layoffs and cutbacks in January of 2020, bounced back almost immediately—by May 2021, CEO Shanna Tellerman told BOH that the company had seen almost 300 percent growth in its higher-end offering.